Over the years Electric Network of Armenia trusted us the presentation of their products to their customers and we did our best every time to present it with new approaches.  This time the interactive animation solution was the best way to deliver the news of ENA. We chose mild colors in dominating light blue and white, not to give a headache to our viewers in bright colors, as we needed to keep the speed and drive in a commercial. The interactive moving objects are giving a clear message to the viewer and explain the actions they have to take. Another point to focus on was the speed in such parts where we had to deliver the steps of the actions that the customers should follow. We kept the dynamic but yet clear enough so that they could follow the explainer and take the actions parallel. At the end of the explainer, the customer is already registered in the online application and follows the process of the electricity he used.