Rebranding offers a great opportunity to strengthen the company’s presence and image in the eyes of its customers. A rebrand means that the company has evolved beyond its previous identity and is now ready to reach new heights, to move upmarket.

This serious step needs to be presented on the highest level to keep the idea of rebranding. Serious rebranding needs a serious event. Event which will tell the world about you.

With such a commission ACBA bank turned to Domino Production to organize and blow up the financial world of the country with its rebranding event. The main idea of the rebranding was to present the bank with a long history as a young and innovative, dynamically developing bank, following all the modern tendencies and waves. Even the color of the brand changed from saturated to youngish and playful green. The rebranding event consisted of two parts: the panel discussion of the representatives of the financial sphere and the banquet. 2 floors, 2800 sqm, 2 days, over 500 guests! This rebranding event became the most significant financial event in the country!